Monarch  Butterfly  Awareness  Installation

Using Graphic Design to effectively communicate a meaningful message can be challenging outside of the norm.  The message that I wanted to communicate is that Monarch Butterflies are rapidly dropping in numbers every year. These dainty, beautiful bugs are close to being extinct.

So I decided to come up with an interactive design solution to inform viewers on how they can help turn this around on an individual level. I designed origami butterflies that were intended to be removed from the installation and interacted with to reveal hidden messages. These butterflies alongside typography posters were all designed to draw people in and informed them in a fun, aesthetic way.